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IMMORTALS OF MELUHA MOVIE TRAILER HOW TO
IMMORTALS OF MELUHA MOVIE TRAILER MOVIE
IMMORTALS OF MELUHA MOVIE TRAILER TV

The budgets for book trailers can start at a few thousand rupees and go upto lakhs, depending on what the author wants. That said, one shouldn’t expect that launching a video would lead to an instant spike in the book’s sales, it should be a part of larger publicity campaign,” adds Arora. “Planning the outreach of that particular video to ensure discoverability and create the potential for it to go viral also matters a lot. Ultimately, you need both organic and inorganic reach.” It is more sensible to spend moderately on a video trailer in terms of production, but to spend a lot more money on promoting that video trailer. So, the million dollar question remains: would book trailers become a trend? Author Ashwin Sanghi says, “There is a viral effect of a video trailer. From what I have seen, unless you already have a mass following, most such trailers simply languish somewhere on YouTube, with a few hundred views and clicks.” Author Manu Pillai, says, “For non-celebrity writers, I am not entirely convinced that it really makes that much of a difference. However exciting this concept might be, there is a flipside to it. While making a video, especially for fiction, marketers should be careful to allow the reader scope for imagination and to put his/her own spin on the characters and situations.” The author fills in half the picture and then the reader fills in the other half,” says Amish.Īman Arora, deputy general manager-marketing, HarperCollins India, says, “A book trailer has to be intriguing and subtle, and should give just the right amount of engaging details about the USP of the book.

IMMORTALS OF MELUHA MOVIE TRAILER MOVIE

So do these trailers take away the reader’s right to create a world of their own imagination? “In a movie or series, there is no space for your imagination you see the director’s imagination.

And if you have a book that has done well, then the work is done,” says Amish. You can’t run it just on the name of an actor. Bollywood is realising the power of a good story. I wanted to reach them through the mediums they are into right now.”Īuthor Amish Tripathi, who made a video trailer for his book, Immortals of Meluha in 2010, says, “A book is not just competing with other books it is also competing with movies, web series… anything that takes away the reader’s time. We decided the music before we went to shoot as it decides how the promo is going to be perceived,” he adds.Īsk Bhagat how the idea came to him and he says, “A lot of youngsters are on their phones.

IMMORTALS OF MELUHA MOVIE TRAILER HOW TO

“We actually wrote it like an ad, made it into a voice-over pattern, and then decided how to shoot it. You have to tease them enough to buy the book.”Ĭompressing the book into a two-minute trailer was quite challenging, says Suri. Suri, who directed Half Girlfriend (2017), based on Bhagat’s novel of the same name, says, “The basic brief in the promo was to make a trailer not about people who are larger than life. What’s new though is that this is the first time a production unit, filmmaker and actors were roped in.

Earlier this week, a 2 minute-14 second trailer for author Chetan Bhagat’s upcoming book was released on social media and got many talking.ĭirected by filmmaker Mohit Suri, the trailer runs much like the teaser of a film. But this new trend, of book trailers, seems like the way to promote the written word, through celluloid.

The trailers were taken to the next level when they were actually released in theatres introducing completely new audiences to the book, and catching the attention of film producers who got interested in the book.The world of literature has always served as an active medium for readers, enabling them to visualise the plot.

IMMORTALS OF MELUHA MOVIE TRAILER TV

The unique style of marketing was covered by media – Press and TV – quoting the campaign as an innovative marketing exercise.

On an average each trailer was shared by around 300 people on their Facebook pages & we have more than 10,000 views on Youtube for each trailer… and still counting!.

These trailers were released in the online medium – Website, Facebook, Youtube, and every trailer release triggered a viral wave of fan acquisition and buzz about the book.

The trailers created an exciting tease as each trailer introduced a new character and a sub-plot about the book.

Key characters from the book were introduced in each trailer.

The decision was not just to make trailers but to make them like real movie theatrical trailers – 3D animation combined with Live action helped create a period feel, just the way the story was visualized in the book.

So the best way to paint a picture about the book was to paint it on moving form – movies !

Both the books in the Shiva Trilogy are written very visually.